A family business begins
Super Sales Agro starts as a small produce distribution business in Delhi, built on hard work, fair dealing, and trust inside the fresh produce trade.
A Produce Legacy Since 1982
Four decades in fresh produce. One trusted family network.
Mangrove Harvest grows from the produce legacy of Super Sales Agro in India. What began as a small family-run Delhi distribution business now handles over 65,000 MT of fruit and fresh produce every year.
Our Story
Rooted in Delhi's produce trade.
Super Sales Agro was founded in 1982 as a small family-run produce distribution business in Delhi. It grew through trust, hard work, and daily mandi relationships with farmers, orchard owners, traders, buyers, and brands.
Over more than four decades, SSA built a respected presence across Delhi, Himachal, Gujarat, and producing regions throughout India. Mangrove Harvest carries that knowledge into international sourcing, export preparation, white-label programs, and North American buyer relationships.
Every crop has its own season, sensitivity, market, and story. Our job is to protect that value from farm to buyer.
1982Super Sales Agro founded in Delhi
42+ yearsof produce trade knowledge and relationships
65,000+ MTof fruit and fresh produce handled annually
Global reachIndia, UK, Europe, Australia, Middle East and Asia
Our History
Built season by season
A family business that grew from daily mandi relationships into an organized, international produce platform.
Deep roots in Delhi
SSA strengthens relationships with farmers, suppliers, traders, and buyers across Delhi's fruit trading ecosystem.
A wider sourcing network
The business expands beyond Delhi, building deeper supply relationships across producing regions including Himachal and Gujarat.
From mandi trade to organized produce systems
SSA adds stronger capabilities around quality, packaging, cold-storage support, buyer commitments, and market information.
Indian expertise, connected to the world
SSA handles over 65,000 MT annually. Mangrove Harvest extends that heritage into exports, North American buyer programs, and private-label development.
Four Decades of Expertise
We know what happens between the farm and the final sale.
Fresh produce is judged, financed, packed, transported, ripened, sold, and protected through hundreds of small decisions.
Farmers and orchards
Long-term relationships, crop understanding, harvest timing, variety selection, and practical market guidance.
Mandi and market knowledge
Daily price discovery, buyer matching, quality judgment, payment trust, and the realities of moving fresh inventory.
Quality and packaging
Sorting, case configuration, protection, labeling, cold-storage guidance, and channel-specific presentation.
Wholesale and distribution
Reliable buyer relationships across wholesale, retail, institutional, food-service, and specialty markets.
Documentation and logistics
Treatment planning, paperwork, packhouse coordination, transit decisions, receiving, and buyer handoff.
Trust is the real currency
Fair dealing, dependable payments, honest product communication, and relationships built beyond one transaction.
Mangrove Leadership Team
Built together, from source to market.
One leadership team connecting Indian produce expertise with North American buyers and markets.
Vaibhav Kalra
Product strategy, farmer and supplier relationships, sourcing, packing, export development, and international program execution through the Super Sales Agro network.
Karan Kapoor
Buyer development, commercial relationships, pricing conversations, receiving coordination, local market execution, and long-term customer growth.
Vaibhav and Karan work together from product planning through buyer delivery. Neither side operates in isolation; Mangrove is built around shared decisions, direct communication, and one commercial commitment.
Our Core Belief
Trust is the real currency of the mandi.
Long-term trust creates better outcomes for everyone: farmers receive fairer value, buyers receive dependable quality, and the supply chain becomes stronger. We remain a family-owned business built around farmers, buyers, traders, and the food that connects them.
Our Mission
Bridge farmers and buyers with clarity.
We work through reliable market access, payment trust, produce handling, cold-chain and packaging support, quality commitments, and better information from India to the world.
Super Sales Agro × Mangrove Harvest
Indian produce heritage, built for global markets.
Explore the Super Sales Agro heritage or speak with the Mangrove team about sourcing, wholesale supply, exports, and white-label programs.